Roy Hui is the founder and CEO of LightLink, with a firm understanding of digital media and gaming. Boasting over 20 years of experience as a software engineer alongside 3 successful exits from MMGN, Market Engine and MyMedia, Roy has played a key role in developing some of the most innovative platforms in the APAC region over the past 2 decades. Prior to his role with LightLink, Roy helped to found Pellar Technologies and was instrumental in the early development of LightLink.